City Of Pleasanton
Commerical/Residential/Recreational Revitalization Plan
(CRRRP)

The CRRRP is a seven point plan intended to:

1.) Revitalize a rapidly deteriorating housing base through the Blighted/Dilapidated Structure Removal Plan.
2.) Revitalize Pleasanton's main business district through the Acquisition of Commercial Property Plan.
3.) Create, fund and construct a
Main Street Recreation Park
4.) Creation of a City oriented
Community Development Committee
5.) Development of a comprehensive
City Marketing Plan
6.) Creation and implementation of a
Historical Preservation and Promotion Plan
7.) Continued support and promotion of the
Main Street Imprvement Loan Program

The Blighted/Dilapidated Structure Removal plan would allow the city (with property owner's permission) blighted and dilapidated structures, while avoiding the costly, adversarial and time consuming condemnation process.

This service is currently provided for .10cents per square foot of the structure.  The structure owner need only to fill out the proper form at City Hall and have the removal application approved.  The structure owner retains ownership of the lot and no lein is assessed against the property.

The benefits of this program to the community include providing empty residential building lots that could be used to construct new single family housing and a quick and dramatic improvement in the way certain neighborhoods look.

As of June 2009, the City of Pleasanton have removed 6 blighted structures within city limits at a nominal fee to the owner.  The overall feeling about the program is positive, especially from homeowners living adjacent to the removed structures.

Acquisition of Commercial Property Plan would allow us to create and promote a more aesthetically pleaing appearance on Main Street and also allow the city to begin to actively pursue various economic development possibilities.

The City of Pleasanton finds itself in a precarious situation in regards to its main business district.  Many of the old buildings are rapidly deteriorating beyond all hope of repair.

The time is now to implement an aggressive, progressive plan to reclaim our city's Main Street, to promote economic vitality, and rebuild the city we all believe Pleasanton can be.  The various acquisitions of commercial property must be well thought out, organized, methodical and conservative in nature.  We must not over extend our funding of such an initiative.  We must, once property is acquired, be willing to work to promote the property to potential development and if necessary work to produce an incentive package strong enough to entice new business.

Some would say that the city doesn't belong in the real estate business.  My answer to that assertion is this:  If we don't do it now, who will?  Will, by happenstance, someone move to town willing to privately fund the repair of all of our Main Street problems?  The answer is NO!!  If we don't do it nobody will!!

As of October, 2009 the City of Pleasanton has acquired the four lots that held the Kincaid and Crocker Opera House and the IOOF building.  The City and its Community Development Committee is currently working to promote the property.

Create, Fund and Construct a Main Street Recreation Park.
We can thank the Pleasanton Chamber of Commerce for seeing this portion of the CRRRP become a reality.

The Chamber recently completed Phase 2 of work on the park with the installation of split rail fencing, trees, ornamental bushes and mulch.  The park was recently named General Pleasonton Park by a vote of the Chamber recently.

The Pleasanton Chamber of Commerce has put approximately $6,000 into the construction of this much needed and beneficial improvement to our community.

Creation of a Community Development Committee, charged with researching potential development opportunities, promoting the City of Pleasanton to prospective business, coordinate events and promotions, make reccommendations to the Pleasanton City Council in regards to economic and community development.

The City of Pleasanton Community Development Committee was created by the Pleasanton City Council in April of 2009.  The Committee began regular meeting in May of 2009.  The committees first project was to design and implement a "Buy Local" campaign.  The committees work resulted in teh City of Pleasanton Buy Local Week June 17th-24th!